already has over 4,000 backers for their Shantae: Half-Genie Hero
. The music
for the pitch video is very catchy from an artist I backed on Kickstarter
I'm curious what you all think of Chromancer. Their campaign is in tricky territory right now. They exhibited in the MEGABOOTH with us at PAX this last week and seemed like a cool group of guys. I wonder what their campaign needs to give it a boost?
There is are 296 backers pledging $35,975 (59%) for an average of $121 per backer. The Kicktraq data
shows a trend to 84% with the tendline rising over the last few days due to large pledgers. You are going to hear more about the big pledges throughout this post. The daily numbers of backer charts looks like a wild ride. It launched on a Friday which is not good and ends on a Wednesday which is good. For its main tipping point it needed $18,000 before halfway through the campaign, it kind of did reach that point exactly at the middle but it was so close I am debating whether to say it didn't count. It is in the Video Games category which has brutal competition and has risen to the 17th slot thanks to big pledgers.
Big jumps in pricing from $5 to $15 and from $550 to $1,400. There are only 15 reward tiers which felt short as I usually like to see 20 tiers for a smooth strucutre. The difference in the offerings of the $60 and $65 tiers is confusing at first. From update #7 and a Gamasutra post
it seems the structure underwent mid-campaign revisions. It is difficult to do have attractive rewards for Free2Play games and trading card games in general struggle on Kickstarter. The intrinsic rewards, like designing an artifact for a card, could have worked if the rewards were structured better.
links to a graph for the reward tiers. The $25 tier is the most popular. A lot of the contribution of funds are from the two backers at the $6,000 tier which is not good if those pledges were to bounce. Overall the contributions are coming more from the highest priced tiers which I don't like to see to that extreme (21 backers are 68% of the funding). I was not following this campaign after it launched, I hadn't even starred it, but I assume from the pledges per day chart on Kicktraq that some of those biggest pledges were only recently. Update #6 states the campaign was at $12,100 on August 25th. When I look at the "quality" of the backers it is highly varied. There were at least 92 brand new accounts. It looks like the project is depending a lot on backers from outside of Kickstarter regulars.
The project updates are better than average. There is good use of Twitch for the alpha testing that they should probably continue doing.
Then I actually went over the pitch video. The piano and synth music's tone is a strange choice for a fantasy setting subject material. The footage quality was not a problem. The three targets mechanic is an interesting foundation to build a TCG on top of. The art is good, but not wowing (A problem with many other TCG projects). Positioning itself as not a clone of Magic The Gathering was a smart move. Overall the pitch was good enough. The footage of the actual video game, even though it is an early version, does not impress me.
It takes a long time to scroll down the main project page because of huge art images. The official site
is well organized with a good layout and images.
For promotion I would have focussed on the digital TCG communities, but it appears they already did and those communities are comparing it negatively to Inifity Wars
. It is getting some medium grade media attention so lack of press coverage isn't as serious an issue. There is already a subreddit
established and two posts outside of the subreddit to tcgcollecting
. They should post to /r/kickstarter
The shortlink analytics
shows 69 visitors from Twitter and 46 from Facebook. It may be worth it to continue pushing the game on Twitter.
After all that analysis, I still think it still has a decent chance to get funded with about $20,000 needed in the 11 days left. There is a weekend slowdown and the launch of Kickstarter Canada that could negatively impact its performance in the popularity rankings.