The error messages I mentioned in my previous post were likely related to the security breach incident.
How easy a project's title is to search is something that project creators should think about.
I noticed the general quality of campaigns has been really low this month. There haven't been many to post about here. There is Shrug Island
that is a warm coloured adventure game still sitting with less than 50 backers. The pitch for Treachery in Beatdown City
has a catchy song at 00:25.
An interesting campaign is The Mini Museum
because it can be used as an example for how to do many many small things right. It tells an interesting story, it creates a sense of scarcity for the rewards, the video is well filmed, it builds up confidence in the skills of the project creator and rewards are attractive.Pantheon: Rise of the Fallen
raised $460,657 but didn't make its $800,000 goal. I've been looking at how weird their graph
turned out (There is the error of the $250 tier swapped so ignore that). The $10,000 tier looks like money from friends. The backer distribution is way too far towards the heavy end. It is another case of a well known game designer immediately trying to reboot somewhere else after the first attempt fails. In many ways I see that as a horrible idea. Rebooting immediately burns the backers out and often doesn't leave time for feedback and changes go not made. With past examples it also looks like a large portion of backers don't follow them to the new campaign because it gains the disadvantages of a flexible funding style campaign.
The graph for Heart&Slash
shows it is steadily growing and it is already close to its goal. I found out about Kicktops.com
for the first time after the project page was updated.
I wonder if indie game devs will now have a new gameplay genre to work with due to the experiment that is Twitch Plays Pokemon
. They could make turn-based games with the same formula of thousands of people doing inputs to control one protagonist, but potentially a lot less resources/latency because it would be user clients being updated with the game state and recent moves instead of distributing a video stream and having to parse a laggy chatroom. There could be a lot of clones trying to get crowdfunded.
It is a weird feeling not helping run a campaign this month. It is like sitting around on the couch while knowing one should be doing the dishes. To fight the pseudo-withdrawal symptoms, here is more about Hive Jump with an updated graph.http://imgur.com/B1pIDsc
That new $30 tier looks like it did a good job and at least one existing backer upgraded to it and then it became the dominant choice over the old version. The $100 and higher priced reward tiers have ceased growing. While the growth spike in pledges on February 14th looks good on Kicktraq, it doesn't look as good when it is seen on my graph that it was from the $200, $300 and $500 tiers that haven't done anything since. Good news is that the tiers ranging from $10 to $30 keep growing. If those tiers stop growing then the campaign has stalled.
Considering the $15 tier is not doing well because there is still $10 early-bird slots open, the distribution looks good and boring. There is the second normal curve that begins around the $100 tier which is another common thing to see. It continues to look like a campaign that is lacking exposure and not a problem with something like the rewards.
Hive Jump's popularity for the category has dropped to 20th. Some of its backers are sharing the link on forums. I like the pretty screenshots being posted on their Twitter. Their online presence is a bit stronger now, but not where it needs to be. I saw their Eight And A Half Bit Elevator Pitch episode in my subscription box. I see they posted to Screenshot Saturday 159
. There hasn't been much else new related to them on Reddit besides two other posts. I'm wondering where most of the Facebook likes came from. The shortlink being shared has plummeted since a February 17th spike. Twitter continues to be the best performer. Project updates continue to be better than I expected.
Momentum continues to be the big problem with Kicktraq now showing a 17% trend. The top 4 most popular active video game projects seem to be soaking up most of the current pledges. Darkest Dungeon continues to be the current superstar and it like competing against another Hyper Light Drifter. They currently have 198 backers pledging $5375 for an average of $27.15 per backer. That is within the $25 to $30 range I like to see for a video game project that I'm treating as a being in the $10 class. When I compensate out the large backers from February 14th the average drops to $22.44 per backer. At that new average they would be looking at an simple pessimistic target of 3,000 backers to reach 100%. It still looks like they will need about 2,000 to 2,500 backers overall to reach their goal. The quality of the backers is high with many people that have backed tens of other campaigns. 13 of the backers are brand new accounts with the defualt blue squares image. I frequently see campaigns speed up after 500 backers, so that is what I would recommend again to be a short term goal. If they can get 500 backers with the current campaign and then come back with a reboot, they might get funded. I'd suggest having a demo ready before relaunching. While not impossible to get funded this time, there is just such a big momentum gap to try to fill.