Trying to promote where it will be unwelcome is an easy way to waste effort. I've seen a lot of dead threads to the places like the official Unity forums when researching projects' backgrounds. I learned myself that just commenting to YouTube wasn't effective. I'll often tailor my reccomendations based on the individual nature of a campaign, such as games with retro art styles being more welcome at some blogs over others. Video Games have it much easier than other project categories on Kickstarter. In comparison, I have much less options prepared for how to promote an animation project. There are a lot of gathering places for potential backers of video games on the Internet and places emerging that specialize in covering crowdfunding.
If you do get your foot in the door, it should also be the job of a project creator to make the bloggers' jobs easier with presskits and generally not annoy the blogger. I see Pixelscopic has a presskit
that uses presskit()
. I've been reccomending that tool since I learned about it in
. I also like to suggest a project have an infographic to supplement or be an alternative to a presskit. It often takes me much longer to research a game then to record and edit a segment for it. It can also benefit general backers by having a lot of information at a glance. Examples of this done well are the inforgraphics for Paper Sorcerer
I find Reddit can be brutal. Posts can be downvoted out of visibility or raised to the very top with as little reason as you were unlucky with the time of day it was made or if your post disagrees with the groupthink of the subreddit. There are subreddits like /r/kickstarter
where the downvote buttons have been removed in the page's style sheet (The downvote keyboard shortcut still works) making it a more welcoming place. When I reccomend a subreddit to a project creator I mention the rules are in the sidebar. I've seen too many "Hey, look at my game!" post titles. That title neither tells me anything substantial about the game so I don't have much incentive besides curiousity to click it. I reccomend that a title have the name and then a description with some good selling point.
As I've mentioned before in this thread, TinyKeep
has the strategy of promoting the game on Reddit by teaching AI instead of just spamming its link. The account was created during the campaign
. The idea is that if you are creating value in the community, they will be more accepting of you even if you haven't been there for long. There is the downside that struggling indie devs asking other financially struggling indie devs for money doesn't get many large pledges. (On that note, TinyKeep is in its final push at just 82% right now.)
This week brings a batch of good projects.Our Darker Purpose
is a creepy action RPG with rogue-like elements. An orphan has to deal with paranormal phenomenon, and bullies, in a school where the teachers disappeared.Armikrog
is an adventure game from the creator of Eathworm Jim that is using stop-motion animation. I like the character Beak-Beak.Call of The Wild
is a 2D pixel art wilderness survival game. The project page is a bit sparse right now, but I was aware of the previous game from this dev
is one of a number of attempts to make a documentary about Kickstarter. This might actually be the campaign to do it, although I find the rewards to be uncomfortably steep. If it does stall out then it can rely on the interviewed superstar project creators to help promote it.